One on you. One on us.
Once or twice a week, with no warning, ORA opens for sixty minutes. Buy anything and a second one comes free. Sixty minutes later it closes, the prices go back to normal, and that hour does not come back.
You will not find the next date on this page. O’Clock is announced when it starts, on Instagram and Snapchat, and the only way to be there is to be following when the post goes up.
One hour. Buy one, get one free.
It is not a sale, a code or a voucher. It is a single hour in which the offer on the ORA store changes to buy one, get one free — and then changes back. It is open to everyone, whether or not you have ever bought from us before.
- Every O’Clock lasts
- 60 minutes
- What you get
- A second one, free
- Who it is for
- Every customer
- What you need
- No code
It opens, you have an hour, it closes
There is nothing to sign up for and nothing to remember. The whole mechanic is three steps long, and the third one is the one that matters.
The post goes up
The moment O’Clock starts, it is announced on Instagram and Snapchat and the website changes with it. There is no warning beforehand, because there is no schedule to warn you from.
Buy one, get one free
Add what you want. The second one is added to your bag free, at the checkout, automatically. There is no code to enter, no box to tick and nothing to claim afterwards.
At zero, it closes
The store returns to its normal prices the second the clock runs out. The hour is never extended, never re-opened and never honoured late. That is what makes the next one worth being there for.
You will never find the date here
O’Clock runs around once or twice a week, at a time we choose, and it is never the same day or the same hour twice in a row. We do not publish it in advance and we never will — not on this page, not in an email, not the morning of.
That is deliberate. An offer everybody can see coming is a sale, and a sale teaches you to wait. O’Clock is the opposite: it is worth something precisely because it cannot be planned for. The only people in the room are the ones who happened to be paying attention.
- Roughly how often
- Once or twice a week
- When it is announced
- As it starts
- Notice beforehand
- None at all
Follow ORA. Turn notifications on.
The announcement is the hour starting. It goes out on Instagram and Snapchat at the same moment the store changes, and it is the only notice anyone gets — there is no email, no text and no reminder afterwards.
Following is not enough on its own. Turn notifications on so the post reaches you while the clock is still running, rather than the next time you open the app.
- Instagram — open the ORA profile, tap Following, then Notifications, and turn on Posts and Stories.
- Snapchat — add ORA, then set the account to Story Notifications so it reaches you as it opens.
- Notifications are how the hour reaches you. Without them you are relying on opening the app inside the right sixty minutes.
Instagram @oracosmetics
Sixty minutes means sixty minutes
The rules are short on purpose. An offer that needs explaining is an offer somebody is going to feel cheated by.
While O’Clock is running, the clock on this page is the store’s own. It is not a device to hurry you along — it is the time actually left.
- Buy one, get one free means a second one of the same product, free.
- The free one is added for you. There is no code, and there never will be.
- Your order has to be placed before the clock reaches zero — a bag left open at 00:00 goes back to normal prices.
- The hour is never extended, and it is never reopened for anyone who missed it.
- While O’Clock is running it replaces whatever else was on. Nothing stacks, and the other offer picks up again the moment it ends.
- O’Clock is for ORA customers. Wholesale and trade accounts are not included.